Since the 1920’s we’ve been bombarded with advertising to make us think what we have (or what we are) is not enough. And that by having more we become more. In the 20’s more people were living in urban areas than rural for the first time in history. Also, for the first time in history we weren’t reliant on what we produced as means of living… we had expendable income. At least some people did.
This advertising has continued and today we have more and more “throw-away”items than ever before. From plastic and paper utensils to box fans and shoes. We don’t keep things as long as our ancestors once did. And since many items are so inexpensive why would we? We can just replace them if we don’t like them or if they break. We are told to buy and buy and buy. We watch commercials that are designed to make us feel that something is missing; something is wrong with me or my life the way it is. We are told that this car or this soda or this beer will make us have fun and look good.
But in the end these things are short lived. These good feelings only last a while. The novelty of the new car wears off in a short time and it just feels like a car again. The fun of drinking with friends dies down after a while. And that red can of soda doesn’t actually bring polar bears, Santa Clause or fun pop/rock music to your life. (more…)